Privacy & Data Protection Policy


Jeep Experience Iceland is committed to ensuring the accuracy, confidentiality, and security of the personal data we process about you. This policy informs you about the personal data we collect, how we use it, and who has access to it.

This policy applies to the personal data of our customers, referred to as "you," while Jeep Experience Iceland will be referred to as "we" or "us." If you have any questions about how this policy applies to you, please contact us at info@jeep-experience.is.


1. Purpose and Legality

Jeep Experience Iceland strives to comply with all applicable data protection legislation, including the Icelandic Act No. 90/2018 on the protection of privacy concerning the processing of personal data ("Data Protection Legislation").


2. What is Personal Data?

Personal data refers to information about an identified or identifiable person—information that can be linked to a specific individual. Data that is unidentifiable or anonymous does not qualify as personal data.


3. Personal Data We Collect and Process

In connection with our communications and services, we may collect various types of personal data, including:

  • Contact Information: Name, ID number, address, phone number, and email address.
  • Interests and Preferences: Travel period, purpose of the trip, and special wishes.
  • Demographic Information: Health and religion information, country of residence.
  • Technical Data: IP number, when necessary.
  • Billing Information: Payment details.

We typically obtain personal data directly from you. If we collect data from third parties, we will endeavor to inform you.


4. Why We Collect and Process Personal Data

The processing of your personal data is primarily based on our agreement with you. This includes collecting contact information for communication and invoicing purposes.

Personal data may also be processed based on your request to enter into an agreement. Sensitive personal data will only be processed with your explicit consent.

We may also process personal data based on our legitimate interests, such as sending customer surveys or direct marketing.

Failure to provide necessary information may prevent us from entering into an agreement or fulfilling our obligations.

You can withdraw your consent at any time by contacting us at info@jeep-experience.is.


5. Disclosure to Third Parties

We may disclose your personal data to contractors, consultants, and suppliers related to our services. This may include external parties providing IT services or travel services we book on your behalf.

We will not disclose data to parties outside the European Economic Area unless permitted by applicable data protection legislation. For more information, please contact us at info@jeep-experience.is.

Your data may also be disclosed as required by law or in response to legal actions, ensuring the safety of our employees or third parties.


6. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, destruction, or alteration. Access controls are in place to secure systems storing your data.


7. Retention of Personal Data

We will retain your personal data only as long as necessary for the purposes of processing, unless otherwise permitted or required by law.


8. Your Rights

You have the right to:

  • Request access to your personal data and information on its processing.
  • Request erasure of your personal data without undue delay under certain conditions.
  • Request rectification of inaccurate data.
  • Request restriction of processing.
  • Receive a copy of your personal data in electronic form or request transmission to a third party.

If we process your data based on legitimate interests, you may object to this processing at any time. Your right to object to direct marketing is unconditional.


9. Inquiries and Complaints

To exercise your rights or for any questions regarding this policy, please contact us at info@jeep-experience.is. If you are not satisfied with our handling of your data, you can file a complaint with the Data Protection Authority (www.personuvernd.is).


10. Communication with Us

For questions regarding our data protection policy, please contact:

Jeep Experience Iceland
Birkivellir 34
800 Selfoss, Iceland
Email: info@jeep-experience.is


11. Review of Policy

Jeep Experience Iceland reserves the right to review this policy in accordance with changes to applicable legislation or our data processing practices. You will be notified of any changes with an updated version of this policy.